Facebook Fan Page: New Metrics!

Facebook just rolled out new metrics for measuring the impact of your Facebook fan page efforts as they are placing more focus on helping businesses utilize Facebook efforts.

In my opinion, offering these metrics will enable you to recognize content that resonates with your audience (by measuring comments, likes, or via users sharing your content with others) and content that doesn’t.

I believe that when you know better, you do better.  So if this really does help you see what your audience likes that you share and what they don’t care about, you can fine-tune future content to appeal to your audience.

A note from Facebook:

We’re Making Pages Better
We want to make sure the tools you use to manage your page are as effective as possible. Here’s an update that may affect how you connect with your audience:
  • Improvements to Insights: You’ll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days. Learn more in your Page Insights.
Get on your fan page and check it out!
Weigh in: do you think this will be useful to your business?

Plan your work, work your plan.


A colleague of mine said yesterday, “Play your work, work your plan.”

Do you have a plan? Ever find yourself at a loss for what you should be doing, or spending time working on something that isn’t a priority and end up feeling unaccomplished? Or overwhelmed because those major projects are still there, incomplete, and you don’t feel like you’re making progress?

A plan for both your day-to-day activities AND your long term goals is essential. If you don’t have a plan for your day, how do you know what to focus on? If you don’t have a specific marketing plan, how will you tell if you were successful in your advertising efforts? How will you evaluate them?

At the very least, you can execute a daily plan NOW that will help you streamline your day and increase productivity.  We can visit how to create a bigger plan later…that’s a whole post in itself!

On a day-to-day basis, I use a “Daily Productivity Sheet” that helps tremendously. It’s structured a little something like this:

  1. Priorities – 5 Firsts: The 5 Things that MUST be done today, no matter what
  2. People
    1. People I need to reach out to
    2. People I’m waiting to hear from
  3. Projects – Major projects & action items I need to take to move projects forward
    1. List out projects (my sheet has room for 4) and put action steps below each project that will help you to continue to progress towards completion.

I do this sheet everyday and try to set up the next day’s sheet before I leave the office so I can walk right in with a plan for the day. I would be happy to share this document with you, just email me at griffith.aimee@gmail.com.

Ready, set….now GO start planning!

Success isn’t destiny.


Freedom - Zenos Frudakis Sculpture

Success isn’t destiny.
Success is a choice.

Everyday we make choices. We may not realize it because it’s a habit or just who we are. By realizing we have a choice we see we have more control over our success than we think.

There are 2 types of choices we make.

A) Proactive – unprovoked initiatives we take by choice.
B) Reactive – how we choose to respond to a situation presented to us.

We choose our career paths.
We choose to procrastinate or face tasks straight on.
We choose to keep learning or just get by.
We choose to be proactive or wait and watch.
We choose to be on time or early…. or late.
We choose what upsets us and what we let go of.
We choose to reach out to help or ignore others in need.
We choose to ask for help or figure it out on our own.
We choose to be open to new ideas or stand by traditional methods.
We choose to have a positive or negative attitude.
We choose to challenge ourselves or stay comfortable.
We choose to give back to our community or watch others.
We choose to pay it forward or take.
We choose how to respond to adversity.

No one is perfect. Everyone makes the wrong choices at some point.

The great thing about taking personal accountability for the choices we make is that we can wake up tomorrow and choose wiser. Make different calls. Take action. Say no or say yes.

Choose to be successful. This isn’t like the board game “Life.” We don’t roll the dice and accept our fate. The choice is ours.