Facebook just rolled out new metrics for measuring the impact of your Facebook fan page efforts as they are placing more focus on helping businesses utilize Facebook efforts.
In my opinion, offering these metrics will enable you to recognize content that resonates with your audience (by measuring comments, likes, or via users sharing your content with others) and content that doesn’t.
I believe that when you know better, you do better. So if this really does help you see what your audience likes that you share and what they don’t care about, you can fine-tune future content to appeal to your audience.
A note from Facebook:
We’re Making Pages Better
We want to make sure the tools you use to manage your page are as effective as possible. Here’s an update that may affect how you connect with your audience:
- Improvements to Insights: You’ll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days. Learn more in your Page Insights.